Pacific Cycling Centre Partner with Victoria Wheelers




Pacific Cycling Centre Partner with Victoria Wheelers


(Victoria, BC – December 13, 2016) Pacific Cycling Centre (PCC) has announced a partnership with the Victoria Wheelers, one of the oldest cycling clubs in Victoria. PCC, through Head Coach, Houshang Amiri, will offer the club training and coaching services, and also develop a youth program with the intent of forming a U19 team.


The Victoria Wheelers will benefit from the vast experience that PCC and Amiri offer, which includes personalized training, coaching and seminar time. Starting in January, the seminars will give members an understanding of the variables that impact performance, and the fundamentals of managing those variables.


A U19 youth program will also be developed that will accommodate individual and group goals. Sound and safe training practices will be the foundation of the program ensuring each athlete develops at his or her own pace, while contributing to team objectives.


This team will benefit from the Victoria Wheelers‘ long standing relationship with Oak Bay Bikes and the store’s desire to ensure that these young riders have what they need to achieve their goals.


“Having been involved with the Victoria Wheelers for over 30 years, and witnessed the success of past members such as three-time World Champion Alison Sydor, it is very exciting to see the club embark on this partnership with Houshang Amiri,” says Karl Ullrich, owner of Oak Bay Bikes. “The combination of Houshang’s expertise and the Victoria Wheelers’ passion for cycling will undoubtedly be the foundation for future cycling stars.”


Amiri has over 30 years’ experience in coaching having trained numerous athletes to World Championships, Commonwealth Games and Olympic Games in road, mountain bike, track and Paralympics disciplines. His coaching philosophy and experience make him a perfect fit for the growing club membership.


“At Pacific Cycling Centre we always strive for excellence. We want to partner with like-minded individuals who are not just interested, but committed and willing to engage in high performance sport and talent development, to help build future Olympians, and make the sport accessible to everyone,” says Amiri.


“We are pleased to be able to partner with Victoria Wheelers, one of the oldest cycling clubs in the country, and who share the same vision and objectives as PCC. We know without such a committed group of people we can’t achieve our goals,” he added.


For more information contact:

Louise Hodgson-Jones

[email protected]



Karl Ullrich

[email protected]





Pacific Cycling Centre


The Pacific Cycling Centre was established in 1996. Formerly known as the “National Cycling Centre,” it was a ‘charter member’ of the Commonwealth Centre for Sport Development, which later became PacificSport, and then the Pacific Institute for Sport Excellence (PISE). Houshang Amiri, Chartered Professional Coach (ChPC), is the head coach and director of PCC and is involved directly with the training programs. As a Level 4 coach with over 30 years’ experience, he is a UCI expert coach and regularly instructs coaching for coaches courses worldwide.


Victoria Wheelers


The Victoria Wheelers Cycling Club is a non-profit society based in the Greater Victoria area on Vancouver Island. They are the oldest cycling club in Victoria, with more than 50 years of community activity. The club’s team competes in the Victoria Cycling League (VCL), as well as many other races including the Masters Race Series, the Tour de Bloom, the Mutual of Enumclaw Stage Race, select races from the Escape Velocity Spring Series, the Robert Cameron Law Cycling Series, and BC Superweek. In 2015 they won the overall title in the VCL.


Oak Bay Bikes

Oak Bay Bikes is a family run bike shop which has served the Victoria bicycle market for over 75 years. The shop originally began in Victoria in 1934, and in 1988 now owner Karl Ullrich took over the helm and has guided the store through the continued evolution of bicycles. OBB supports the local bicycle community and is dedicated to be presented by the best: people who love bikes, ride what they sell and service and are genuinely excited about helping people make the right selections.

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