Here’s a little video we shot a while ago of Brent Hooper, the head mechanic of our Victoria location, building a Specialized S-Works Tarmac SL3 for local Olympic gold medalist and all-around good guy Simon Whitfield. It’s a pretty amazing bike, with Di2, Quarq powermeter, Dura-Ace C35 clinchers, et cetera.
This isn’t technically a custom build, but we like the 2011 Specialized Roubaix SL3 Expert so much we had to share it. The frame is a shocking 1000g, and the complete bike—out of the box with a chromoly railed seat and several other places to easily drop some weight—comes in at 17.2 lbs. Whether you’re...
This is Scott’s new, custom painted Ridley Helium. All done up with Zipp/Red/etc. it weighs in at 14.99lbs. Click through for another photo.
A freshly built up Ridley Helium. American Classic Carbon 38s, Super Record 11spd, etc., and weighs in at 14.2 lbs.
We can’t take the credit on this build but this custom-built Retrotec is a shop friend and customer’s, and it is way too nice to not show off. Custom frame, slack angles, S&S Couplers, Rohloff Speedhub, carbon/ti/leather everywhere… sign me up. Read more to see a bunch of detail shots.
Rod picked up his new Ridley cross/distance bike this morning. Read more to see a big pic.